Corporate social responsibility
Respect for people, values, willpower, creation and equality is a key part of our philosophy.
Many years ago, in the early 2000s, our company decided to integrate a new philosophy into its strategy: solidarity to people in real need. Led by ZAGORI Natural Mineral Water, this purposeful corporate decision has grown into substantial work and contribution. We are currently involved as an active member of society in the country’s growth and progress, leaving our own valuable social footprint.
With official authorities and recognized non-governmental organizations as fellow partners and associates, ZAGORI constantly helps and supports children, parents, families, and the people and society in Greece and abroad.
Over our long course of business, we have learned to stay true to our reputation and mutual trust we have built with consumers, giving back to the community all the love and fondness we have received.
CSR in practice
“THE CYCLE OF VIOLENCE, from animal cruelty to domestic violence”
CHITOS S.A. supports this very important training program for Greek Police officers, focusing on the protection of children and animals. It is a Training Program offered in cooperation with the Los Angels Police Department (LAPD), Virginia Attorney General’s Office and Voice for the Animals Foundation (VFTA), under the auspices of the Greek Ministry of Citizen Protection.
For the US prosecution authorities, the investigation and prosecution of crimes against animals is the key to fighting child abuse, while helping to protect animals and stop crimes signaled by animal cruelty.
In Greece, cases of animal cruelty are frequent and violent, and cases of child abuse are increasing. This Program will teach Greek Police officers how to handle cases of child and animal abuse (identification, investigation, evidence collection and prosecution).
“Road safety through children’s eyes” Art Exhibition – Traffic Park
Alliance for Greece in cooperation with the Greek Police and the support of the Ministry of Education are hosting an art exhibition and a traffic education program for children in the city of Ioannina. ZAGORI Natural Mineral Water and CHITOS S.A. are the grand sponsors of this initiative, aiming at raising awareness among citizens about road safety, to ensure avoidance and prevention of road accidents and promote road safety culture and behavior from a young age.
During the hard times of the economic crisis in Greece, we decided to contribute to society, by creating an optimistic culture, challenging people to see their goodness inside and observe small “miracles” happening around them every day.
If we all show our “goodness inside” we can do anything, like Raphael, who stars in our campaign. Adventurous, with an inquiring mind, persistence and vigor, like any other young person of his age, student in ELEPAP –a rehabilitation center for the disabled– and a freshman in the School of Philosophy, Raphael managed to “fly” with a hang glider, although he uses a wheelchair to move around on the ground. Despite his difficult circumstances, Raphael feels good because of his “goodness inside”, which helps him live every moment of his life “as though it is a miracle”.
The optimistic message of the spot peaks with our social contribution to the great work of ELEPAP. CHITOS S.A. “adopted” poor children from ELEPAP throughout Greece, fully covering their rehabilitation programs! This action will give our young friends the opportunity to grow into useful and active members of society.
The optimistic message of our campaign and social action was combined with Albert Einstein’s famous quote: “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle”.
“FasTracKids for Underprivileged Children”
In 2011, we were actively involved in the “FasTracKids for Underprivileged Children” project, a voluntary program of enriched education, through which “ZAGORI Natural Mineral Water stood next to the Stars of the Future”. ZAGORI took charge of transporting children 3-10 years old who do not have the financial or social means to go to their schools.
Through this initiative, our company communicated the message that creating opportunities for all children is not just a social demand, but our duty.
“Some children are heroes”
Two years later, in 2009, ZAGORI Natural Mineral Water launched a special action for children and families. Together with “The Smile of the Child” – a non-profit child welfare organization, we launched a Helpline for Children – SOS 1056, staffed by 9 case workers and 5 psychologists. The qualified staff of this National Helpline responds to more than 330,000 calls, offering tangible support and solving problems that parents may have with their children, or problems occurring between children themselves.
Investing in this valuable work, CHITOS S.A. has stood next to even more children and adults, hoping to urge more people to support such actions.
“People in Kenya are thirsty”
In 2007, in cooperation with ActionAid, CHITOS S.A. implemented an integrated water supply program at the area of Usigu, Kenya, which lasted for two years. Through this initiative, ZAGORI Natural Mineral Water provided fresh water to 43,000 people who suffered from lack of water. The success of this project meant that children would not have to walk dozens of miles every day on their way to school, just to get a little water. Furthermore, our work helped diminish cases of epidemics mainly caused by the lack of fresh water, while local women were assigned a very important role – they took charge of the project management and sustainability.
This action in Kenya laid the first foundations of our vision to further increase social prosperity.